Our Programs
Alerts Labs has three major programs in place to curb underage drinking and other drug use, and within these programs there are a variety of kinds of help.
Making Sobriety Attractive (MSA) is a population level prevention program, effective with large groups, e.g., universities, high schools, or other kinds of organizations.
1. The MSA Program (also implemented under the title, "Positive Influences") is a Social Norms (sometimes called Social Marketing) approach to conducting communication campaigns that are effective in
- preventing teens from beginning to use alcohol and other drugs (AOD),
- reducing the amount and frequency with which teens and adults use AOD, and in
- awakening individuals within the population who misuse AOD or have Substance Abuse Disorders to the fact that their using is NOT THE NORM and that they may need help in quitting or reducing their use.
2. The Parents Are Heroes (PAH) Program
- To learn more about a specific program, choose it from the list below.
type: video
added: Feb. 22nd
type: video
added: Feb. 22nd
type: video
added: Feb. 20th
type: video
added: Feb. 20th
type: high school poster
added: Nov. 9th
May 1, 2010
April 2010 "Parents Are Heroes" Newsletter Posted.
Go to About Us > Newsletters > April 2010 Newsletter
Hosting a Drinking Party for Graduating High School Students Can Result in Arrest, Big Fines and Court Costs, MIP’s for the Guests, and Even Tragedy…. The best choice for Graduation Parties is to go alcohol-free, focusing on activities suited for 18-year olds rather than targeting the party to adults.
Mar 28, 2010
- March 2010 "Parents Are Heroes" Newsletter Posted.
Go to About Us > Newsletters > March 2010 Newsletter
Feb 28, 2010
February 2010 "Parents Are Heroes" Newsletter Posted.
Go to About Us > Newsletters > February 2010 Newsletter
Increasing the Price of Alcohol by 50% Through Excise Taxes Would: Reduce Underage Drinking, Heavy (Binge) Drinking, and Youth Traffic Deaths.
Feb 25, 2010
ALERT Labs' Video Posted
This student-produced 17-minute video, "College and Alcohol: Students Speak," features interviews with 12 students on seven topics common to college life.
It was shown to thousands of new students. More videos will be posted soon.
Jan 28, 2010
"Parents Are Heroes" Newsletter Posted January 2010 Newsletter.
- Most Americans have struggled with alcohol problems: 63% of Families and 30% of Individuals